LOVE IS IN THE WEAR
Jog & Joy is more than a men's athleisure wear brand – it's a revolution in comfort and style. We pour our hearts and passion into every stitch, fabric, and design. We're redefining next-gen athleisure fashion for men, extending our
innovative designs to both kids and adults. We are on a mission to revolutionize athleisure wear industry with
commitment to quality, comfort and style.
Driven by research and trends, we combine expert craftsmanship with cutting-edge technology at our state-of-the-art facilities. From the sleek joggers and vibrant tees to the cozy hoodies and flexible shorts, our apparel is versatile, durable, and effortlessly chic, suitable for the gym, leisure, or casual outings. We prioritize fabric that offers breathability, durability, and softness, ensuring every garment feels as good as it looks, regardless of the season.
We don't just craft outfits; we craft experiences that epitomize the joy of movement. It’s time to experience the fusion of love, comfort, and style in every wear. It’s time for Jog & Joy.
A journey of excellence stitched by generations
The Legacy
Ashwin Bhai K Shah, leveraging his 15 years of experience in the apparel manufacturing industry, established Dharmnath Products in 1996. He launched the Kamal brand and started manufacturing kids wear under the label including school uniforms, t-shirts, and undergarments. His expertise and a commitment to quality set the stage for a successful enterprise.
The Genesis
In 2019, this legacy was infused with new energy when Vaishal A Shah joined his father in the family business. Armed with a degree in mechanical engineering and a fresh perspective, Vaishal brought with him an ambitious vision: to transform the family run business into a globally recognized kids wear brand. His approach combined the latest technological advancements with creative design strategies, leading to the creation of Jog n Joy.
Vishal's strategy for Jog n Joy centers on integrating modern fashion trends with functional utility. He is dedicated to researching and understanding the evolving market demands, ensuring that Jog n Joy stays ahead in the fashion world. Vaishal is committed to maintaining the highest standards of product development and simultaneously expanding the brand's reach through strategic partnerships. Today, Jog n Joy has presence across major Indian states, including Gujarat, Rajasthan, Delhi, Maharashtra, and Hyderabad, and is continuously expanding.
The future
Currently focused on B2B operations, Vaishal aims to transition Jog n Joy from a B2B model to a more consumer-centric brand, with plans to establish company-owned stores. This move is aimed at making Jog n Joy a household name, a brand loved by kids for its style and comfort, and trusted by partners for its commitment to quality and innovation. Vaishal's roadmap for Jog n Joy is not just about scaling the business, but about creating a new legacy in kids fashion.